When I opened my boutique in 2013 online shopping wasn’t nearly as prevalent as it is today. I had a website only for the purpose of informing people about my brick and mortar location. After a few months, I decided to dip my toe into the ecommerce space by having my brother develop a shopping site on weebly. I had zero online sales. My entire background involved face to face selling with a focus on customer service, so the ecommerce universe was completely foreign to me. I heard a lot of ladies talking about their latest purchases from Amazon and I was determined that I would not support something like that because it would take business away from the brick and mortar stores.
Now, nine years later, things are dramatically different, me included. The convenience of a couple clicks and having something arrive at my door is transformative. Running to Michaels or Office Max to find a certain item that might not be in stock is a lot of work compared to a search on Google. And don’t even get me started on the service component….
But what if you like to see it, touch it, feel it, try it on? Well….I offer free local delivery, faster than Amazon. If you order on my website, I will deliver within 24 hours. If you’re uncertain about a size or fit, message me. I take appointments. My boutique is in my guest room of my house. Every item you see on my website is within my reach. But maybe that’s not practical for everyone, maybe you want to learn how to shop online to find something specific. Let me assist you. If you have brands in your closet that you love, turning to again and again to wear, take a look at those items. When you search online, start with the brand. Then think of describing that item to someone on the phone. Maybe it’s a floral maxi dress like this one:
I would describe this by typing into a google search: Lovestitch long sleeve floral maxi dress. The more words you use to describe the item, the more narrow the search will be. If you put in black top as your search, you’ll get millions of items to sort through but if you put Umgee black v neck short sleeve top, you’ll have far fewer and hopefully you’ll find what you’re looking for. I know that’s how I shop. I get very specific and I search by image.
The other thing to keep in mind, I am a buyer, so if you have your heart set on a red v neck short sleeve dress for Valentine’s Day, just send me a message and I’ll start searching!
Online shopping doesn’t have to be difficult, you just need to learn how to do it. It helps to know your measurements so you can look at size charts and read item reviews to see how the item you like fits. Also, read the return policy before ordering as well.
I wish you the best of luck on your next online shopping mission. Message me if you need help! Or comment on this blog post.
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